Branding

Logo Redesign

OBJECTIVE

Redesign a logo to make it more modern and appeal to a wider audience of any company on a given list. I decided to redesign the logo of the Kennedy Space Center in Florida. 

SOLUTION

I decided to create something that represents the universe. The lines in the circle represents stars, comets and spaceships crossing through space. When choosing colours, I wanted to make it galaxy related colours so I went with black, white, purple and blue.

Music Set

  • Double Page Spread
  • Body Copy and Photo
  • CD Cover
  • Poster

OBJECTIVE

Choose a musician or group and design a promotion set. I decided to choose the acapella band called Pentatonix. The music set consists of 3 single page articles and double page spread that people would see in a magazine, a poster and a CD cover. 

SOLUTION

I wanted make my designs have a photo of the group on it as well as the colours the represent the band. For the double page spread, I incorporated the names of the band members in the lines. 

Book Redesign

  • Back and Front Cover
  • Book Pages
  • App

OBJECTIVE

Redesign an existing book cover and redesign the front and back cover, the inside text and also a iPhone design of the text. The book I decided to do is the Joy Luck Club by Amy Tan. 

SOLUTION

I wanted the cover to have big type and have Chinese lanterns to reflect the Chinese herritage from the story. I decided to use a script typeface because when I was choosing a typeface for the front of the book I liked the way the script typeface looks and how it goes with the lanterns. 

Wayfinding Design

  • District Banner
  • Wayfinding App
  • District Directional Sign
  • Pedestrian Directional
  • Map Directory
  • District Entrance Sign

OBJECTIVE

Redesign the logo and wayfinding signage of a city. The wayfinding signages consists of a district banner, district entrance and pedestrian directional. We also had to create a wayfinding app for a phone which help tourists get around the city. 

SOLUTION

When creating the logo I wanted to have the bean sculpture that is in Chicago with the city skyline inside. To add more texture to the negative space, I added lines. To keep the lines consistent through the rest of the designs, I added lines going different directions on the wayfinding signages.