Marketing

Condo Branding

  • Advertisement
  • Brochure
  • Folder
  • Website

OBJECTIVE

Create a condominium logo, brochure, folder, ad and website in the Distillery District. 

SOLUTION

When creating the logo, I wanted it to have a modern feel. When creating the other components of this condo project, I wanted to add the cut off letters like the logo so with the brochure, folder and ad I made the titles have cut off letters.

Integrated Marketing Campaign

OBJECTIVE

As a group, we have to create a product that contains cannabis (CBD) and create a marketing campaign. We decided to create a foundation called Yuli Pibu which means “glass skin” in Korean. The foundation helps people with different skin conditions like acne and rosacea. 

SOLUTION

For the logo of our brand, we wanted to create a face with leaves to show the organic and natural ingredients. When people see our brand name they won’t know who we are and so that is why for the logo we included a face so consumers know that our product is meant for people’s face. 

Packaging

OBJECTIVE

Create packaging for our brand that includes our logo, typography and icons so it is pleasing for the consumers to purchase at stores. 

SOLUTION

Since our skin reacts differently throughout the seasons we wanted to have different foundations to match the different seasons. For the sides of the packaging we wanted to include our brand story, our position statement, instructions and ingredients. For users to know that CBD is in our foundation, we put at the front of the packaging that our foundation contains CBD. 

Point of Purchase

OBJECTIVE

Create a space for our foundation to sell in stores that is both creative and pleasing to the customers.

SOLUTION

When creating a point of purchase for our foundation, We wanted to have the selling space to be in our parent brand store which is The Face Shop. We intend to have green in the background to  showcase our natural ingredients. Also, a photo of our spokesperson. Then a table and shelves that has our foundation on it. 

Advertisements

Brand Manual

OBJECTIVE

Create a brand manual that is for people at the workplace to know what our brand is. For example, to show what our brand colours were, what size our logo should be when applied on ads etc. as well as the type of photography that people are allowed to use for our brand.

SOLUTION

In the brand manual, we included logo information, colours that our brand will use, typefaces that our brand will use when creating documents, photography, product and packaging information, advertisements, posters and brand merchandise.

Video

OBJECTIVE

The video portion for this project was an introduction video of our brand using different techniques in after effects.  

SOLUTION

The concept of our video is leaves that come together and looks like a flower and then the leaves spreading out of the screen, then the leaves overlapping each other after the logo comes up with the name of our brand and then our social media handles at the end of the video. 

Infographic

OBJECTIVE

The video portion for this project was an introduction video of our brand using different techniques in after effects.  

SOLUTION

The concept of our video is leaves that come together and looks like a flower and then the leaves spreading out of the screen, then the leaves overlapping each other after the logo comes up with the name of our brand and then our social media handles at the end of the video. 

Marketing Billboard

OBJECTIVE

Make a billboard for a client assigned. Using photography, type and the clients logo and product. 

SOLUTION

The company that I was given was Adrenaline Shoc Energy Drink. They are a company that created a healthier energy drink whilst working out. I decided to make billboard that includes sports photography and whatever sport I picked I would include the word “Shoc” as the capton for the billboard. 

Marketing Campaign

  • Main Event
  • Vending Machine @ Yonge Dundas
  • Vending Machine @ College

OBJECTIVE

After creating a marketing billboard for a client, the next part was to create a marketing campaign for our company. The campaign could be either experiential or digital. 

SOLUTION

I decided to do a experiential campaign so I wanted to create a “Test the Shoc” event where people walking in Yonge Dundas square can come and get a sample of the energy drink using the vending machine and after they can go on the machines that we would have.